The Fearless Marketer
JUNE 22, 2020
What, pray tell, inspired me to write an article about how awful marketing and selling are? First of all, it’s 100% True, right? Marketing and selling do suck. They are manipulative, dishonest practices, devoid of ethics, or any redeeming qualities. Marketing and selling suck big time. Or do they? Over the years, my clients have told me, “I hate marketing and selling myself.
On the Brink Podcast
JUNE 22, 2020
Hear how one person is making a huge difference. You are going to be captivated by this podcast with Amanda Levinson. If you have ever asked, “Why is it so hard to help people in need?” you may find your answer in NeedsList , the tech company she co-founded that offers solutions for communities displaced by climate change, conflict and poverty worldwide.
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Kai Davis
JUNE 22, 2020
When it comes to client projects, what do you do when you get booked solid, but the leads keep knocking on your door? Tap reply and let me know, I’m curious what you do. Thinking on this (and talking about it in [link] , my micro-community for indie consultants and freelancers) three options come to mind: One option is to turn new clients/projects away.
Seth Godin Blog
JUNE 22, 2020
A study of behavior at breakfast buffets showed that the first item in the buffet was taken by 75% of the diners (even when the order of the items was reversed) and that two-thirds of all the food taken came from the first three items, regardless of how long the buffet is. This means that optimizing marketers usually put the things they most want to sell first.
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Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.
LSA Global
JUNE 22, 2020
A New Challenge. The coronavirus pandemic has presented a whole new challenge for companies – how to engage employees in challenging times. Businesses need to learn how to keep their employees engaged when they are no longer at their regular work sites and their corporate lives have been turned upside down. Employees are understandably concerned about the health and safety of themselves and their families.
Management Consulting Connection brings together the best content for management consulting professionals from the widest variety of industry thought leaders.
Do It! Marketing
JUNE 22, 2020
When it comes to marketing, there are four things that you need to focus on, four levels if you will. The four levels of marketing are: Strategy Tactics Initiatives Action steps When you hop on a webinar, when you ask your mastermind group for help, even when you start searching the web for answers and tools to grow your business, the number one source of overwhelm is when you’ve heard a whole bunch of strategies, a whole bunch of tactics, a whole bunch of initiatives, a whole bunch of actions
Harvard Business
JUNE 22, 2020
Former lawyer and author Julie Lythcott-Haims on how the pressure to succeed professionally intersects with mental health.
Peter Stark
JUNE 22, 2020
The easiest way to define your organization’s or department’s culture is a set of shared beliefs, values, decisions and, most importantly, actions. When you believe something, and consistently act in a manner that is consistent with your beliefs, you do not need a vision and values statement posted on the wall. When your decisions and actions consistently align with the shared beliefs and values, your organization’s or department’s true culture is clearly defined. .
Harvard Business
JUNE 22, 2020
Advice and encouragement for young women striving to establish themselves at work during this uncertain time.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Harvard Business
JUNE 22, 2020
How do you stay relevant to consumers when you don’t know what they want?
Harvard Business
JUNE 22, 2020
It’s time to make foundational changes.
Harvard Business
JUNE 22, 2020
Step 1: Take it easy on yourself.
Harvard Business
JUNE 22, 2020
Five crucial takeaways.
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