Consulting Matters

JANUARY 13, 2018

We don't sell a tangible product or service. You can uncover this information informally or you can do interviews or a survey with those who represent your ideal client. Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) or how to guidance (How to.).

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Chad Barr

JANUARY 2, 2010

It is quite obvious that one of the keys to the business success of many, is their ability to offer valuable products on their web sites. When I demonstrate, review and discuss this with my clients it is quite common to hear them share with me their aspiration to create such products to promote on their own web sites.

Productivity 40

Productivity eBook Video Interviews 40

Chad Barr

APRIL 13, 2016

An example would be a free eBook they would receive. Join Ventures: This is similar to collaborations but is more of a partnership you create with others for the purpose of marketing a product or a service. An example would be you sharing an eBook to attract others to you.

eBook 52

eBook Survey Examples Groups 52

Chad Barr

MAY 13, 2015

This week’s reflection point: Here is a pragmatic action plan to help you generate million dollars of additional revenues: Publish pithy and provocative content in various formats such as: blog posts, newsletters, articles, podcasts and videos. Interview and have conversations with great thinkers. Productize and monetize.

Case Interview 52

Case Interview Case Study Case Studies eBook 52

Chad Barr

APRIL 24, 2013

This week’s reflection point: Earlier this week I spent a day working in my studio with one of my clients on the creation of new video content. While taking a short break we talked about the value videos creation provides: It pushes you to formulate new content and advances your creative thinking process.

eBook 40

eBook Video Interviews Media 40

Chad Barr

AUGUST 9, 2012

Publish their content in a wide variety of formats such as articles, checklists, podcasts, videos, eBooks, books, process visuals and more. Have a large active offerings of products and services. Are quoted and are interviewed by others and the media. Effectively productize and monetize their offerings.

Intellectual Property 40

Intellectual Property Leadership eBook Media 40

Chad Barr

APRIL 16, 2014

From articles and process diagrams, to audio and video recordings and numerous products to name a few. Format – Feature yourself as the expert, or introduce a featured guest contributor, or have someone interview you or you interview others. For interview podcasts I would suggest you keep them around 20 minutes.

How To 52

How To Case Interview Software eBook 52