Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. First, be clear on who your ideal client is and what is their pain points.

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Chad Barr

MARCH 22, 2023

I invited ChatGPT to interview me after letting it/him/her briefly know who I am, who is my audience and what is my focus. For brevity’s sake, I decided to include 3 of the 10 interview questions. Third, help them implement their marketing initiatives. Meet ChatGPT. Fourth, create ways to build their mailing list.

Interviews 52

Interviews eBook Leadership Development 52

Chad Barr

APRIL 13, 2016

An example would be a free eBook they would receive. Collaborations: Approach others and create content and offerings and market to your audience and theirs. Join Ventures: This is similar to collaborations but is more of a partnership you create with others for the purpose of marketing a product or a service.

eBook 52

eBook Survey Examples Groups 52

freshminds

JANUARY 4, 2015

The Case Study of the consulting interview process may seem like the most daunting part for some. These usually include Market Sizing, Business Operations/Strategy and Logic but could include some brain teasers too to test out your financial and business sense. However, their interview prep section is surprisingly lacking.

Case Study 40

Case Study Case Studies Study Case Interview 40

Chad Barr

JANUARY 8, 2012

Your site is only one marketing component (out of many) to support your overall strategy. What about using social media, creating powerful alliances with others and developing your own video and audio channels? ” Perhaps a topic for an upcoming podcast, article or video and until then, can you answer this? can you do it?

Intellectual Property 52

Intellectual Property eBook Video Media 52

Chad Barr

JANUARY 2, 2010

Here are some ideas to get you started: Interview other thought leaders, record the conversation and create an audio file that is available as an MP3 download off your site or a CD. Have others interview you or even video tape the conversation and make it available as an audio or video file. Create a monthly video series.

Productivity 40

Productivity eBook Video Interviews 40

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!).

Consulting 68

Consulting Advertising Case Interview Conference 68