Download Marketing Methodologies Video 
Consulting Matters
OCTOBER 12, 2023
We will look at why you should highlight the transformation and results your clients can gain from working with you, rather than focusing on your methodology. We'll sail into the essentiality of understanding your ideal clients and designing your offers with their needs at the crux.
Consulting Matters
FEBRUARY 25, 2020
It's not about delivering a methodology. You don't sell methodologies; you offer problem-solving support that transforms those problems into catalysts for growth. Therefore, you have to be vigilant in your marketing and especially your contracting to test that your clients are ready to work with someone like you.
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Consulting Matters
JUNE 16, 2022
It makes sense that as consultants and coaches with tons of skills, certifications, frameworks, and methodologies, our path to success is either narrowing down the services we offer or making our approach attractive to many potential clients. Myths that keep consultants and coaches from using an ideal client archetype.
Consulting Matters
FEBRUARY 13, 2020
What you do isn't the same as your methodologies or tools. A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. They are not enamored by your personality assessments, your coaching approach or any other your methodologies because they don't hire you for those. What drives you crazy?
Consulting Matters
SEPTEMBER 7, 2021
Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead).
Consulting Matters
JANUARY 7, 2020
If your entire marketing strategy is simply going by referrals, finding other consultants or coaches who are more successful and taking their overflow work or signing up for firms that will do the marketing for you - you'll have a hard time convincing a senior leader that you are their equal and peer. Start now to change this.
Consulting Matters
FEBRUARY 10, 2020
A strong brand puts your marketing on autopilot. Many consultants and coaches avoid doing brand build work because they have blocks about marketing. They perceive marketing to be out of alignment with their values and something to avoid. Are you hiding behind your credentials and methodology? For Action.
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