Development Marketing Meeting Mercer 
Rod Burkert
JUNE 20, 2018
I’ve been spreading the gospel about BVFLS practice development since 2013. Five years (10,000 hours) into it, I finally developed my own framework that can be used to close the gap between the practice you have and the practice you want. Let me know if this model resonates and helps with your practice development efforts.
Rod Burkert
JULY 31, 2019
I hope last week’s conversation about the either or-ness of face-to-face meetings and creating content spurs you on to do (more) content. Given how conservative we are as a profession, you would think we should not have all of our eggs in one marketing basket. Automobile dealerships don’t want to read about marketing agency issues.
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Rod Burkert
OCTOBER 9, 2019
Chris Mercer. The first four guests on my Practice Development INSIDER series. Research by Hinge Marketing says one of the top ways buyers of professional services are convinced that someone is an expert is because s/he wrote a book on the topic of concern to them. Jim Hitchner. Nancy Fannon. Ron Seigneur. Why write a book.
CaseInterview.com
OCTOBER 30, 2019
I really enjoyed meeting the consultants, but ultimately feel BCG is a better fit. I imagine someone interested in product/marketing management is better off going into industry. If someone works in industry for three years in marketing, they have three years of experience in marketing. How accurate is that in practice?
Rod Burkert
DECEMBER 15, 2020
The experience relates to my Practice Development INSIDER interview series. Mercer, Hitcher, and Fannon led off the top of the order; Seigneur was batting clean-up. I could have learned everything I needed to market, sell, and deliver the webinars myself … but at what (opportunity) cost. (I already wrote that post – see above.)
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