Rod Burkert

JULY 24, 2019

That extends to how we market and get our names “out there” to be recognized. And one takeaway from my INSIDER interview with Chris Mercer is his belief that it is not one thing … it’s several things … done consistently and persistently. Another takeaway from Chris Mercer’s INSIDER interview was his admission that he is an introvert.

Mercer 40

Mercer Ethics Video Interviews 40

Tom Spencer

JUNE 1, 2019

Large mutual funds have strong relationships with banks, where they are able to pay a trailer fee to bank investment advisors to market their product. For instance, if a client goes to meet a financial advisor to talk about opening a savings account, the topic of mutual funds can be brought up.

Management 60

Management Retail Banking Benchmarking 60

Rod Burkert

JULY 31, 2019

I hope last week’s conversation about the either or-ness of face-to-face meetings and creating content spurs you on to do (more) content. Given how conservative we are as a profession, you would think we should not have all of our eggs in one marketing basket. Automobile dealerships don’t want to read about marketing agency issues.

How To 40

How To Mercer Video Tools 40

Rod Burkert

OCTOBER 9, 2019

Chris Mercer. Research by Hinge Marketing says one of the top ways buyers of professional services are convinced that someone is an expert is because s/he wrote a book on the topic of concern to them. Because there’s only so much admin, CPE, marketing, and professional reading that needs to be done. Jim Hitchner. Nancy Fannon.

Case Interview 40

Case Interview Mercer Interviews Marketing 40

CaseInterview.com

OCTOBER 30, 2019

I really enjoyed meeting the consultants, but ultimately feel BCG is a better fit. I imagine someone interested in product/marketing management is better off going into industry. If someone works in industry for three years in marketing, they have three years of experience in marketing. How accurate is that in practice?

Oliver Wyman 40

Oliver Wyman Consulting Case Interview McKinsey 40

Rod Burkert

JUNE 20, 2018

Once you’ve scheduled your trip, you’ll travel bag free, and your freshly cleaned and neatly packed clothing will meet you at your specified destination. Here is one definition from a Forbes.com article that I like: Business development is the creation of long-term value for an organization from customers, markets, and relationships.

Development 40

Development How To Intellectual Property Mercer 40

Rod Burkert

DECEMBER 15, 2020

Mercer, Hitcher, and Fannon led off the top of the order; Seigneur was batting clean-up. I could have learned everything I needed to market, sell, and deliver the webinars myself … but at what (opportunity) cost. If I’m coming to you, and it’s post-Covid possible, let’s meet up! > I had great guests.

Interviews 52

Interviews Mercer Conference Development 52