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Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci. I switched careers into learning and development and organization development. What kind of metric do you use to measure that in terms of compensation based on great client work? Ron, welcome.

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Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” Technologists often discuss the problem of “ vanity metrics.”

Media 36
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6 ways to renew (and stick to!) your CX vows

1 to 1

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. The trick to developing a successful transformation strategy is creating plans for both design and orchestration.

Metrics 26
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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

A LinkedIn survey found that B2B buyers are five times more likely to engage with a sales rep who provides new insights about their business or industry. What’s more, sales and marketing can collaborate on information to ensure that their efforts are aligned and to identify common goals and metrics that both teams can support.

B2B 66
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Money as Communication: A Purposely "Non-Educational" Fallacious Video by the Atlanta Fed

MishTalk

The "unit of account" function, in particular, gets little development in the textbooks and has generally not carried much weight in the academic literature on the theory of money. Please read the eBook ! Some of us in the industry who have done well are making an effort to give something back. Hussman Foundation.

Video 77
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Writing a short eBook. Commenting on popular blog articles in your industry. Are there any online events in your industry that could work?