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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. We found an ideal storefront near a busy market in central Bhubaneswar. I am the cofounder and CEO of BioLite.

Sales 28
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More Meetings = More Clients

The Fearless Marketer

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? So, Robert, are you telling me that most of my marketing efforts are a waste of time because most business comes from word-of-mouth anyway?”.

Meeting 62
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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

Note that Marketing, Finance, HR, are all part of this product line. There might be a “centralized” function for these groups, but all the people developing and supporting this product are in the product line. Except, the new development was delayed. How Many Managers Do You Need? That was fine.

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How to Build a Better Sales Playbook

LSA Global

Do not make the mistake of investing heavily in sales enablement tools until you have alignment around and commitment to your target clients , value proposition , success metrics, and go-to-market sales strategies. Sales Culture.

Sales 28
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What Your Innovation Process Should Look Like

Harvard Business

When organizations lack a formal innovation pipeline process, project approvals tend to be based on who has the best demo or slides, or who lobbies the hardest. Horizon 2 ideas extend a company’s existing business model and core capabilities to new customers, markets or targets.

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With Agile Approaches, No Need to “Meet” or “Enforce” Deadlines

Johanna Rothman

The company had deadlines because it wanted to meet market demands. In addition, each component team worked on any number of products, both development and support, for any given iteration. However, software product development is not construction. Software product development requires feedback loops and learning.

Agile 85
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4 Factors That Predict Startup Success, and One That Doesn’t

Harvard Business

For this analysis, performance refers to the change in market valuation between the initial First Round investment and the end of 2014.) The challenge is convincing all those talented individuals seeking finance and consulting positions to take the leap into starting a new venture.