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A Good Digital Strategy Creates a Gravitational Pull

Harvard Business

You can control what you say in an ad, sales meeting, or company memo, but when people connect peer-to-peer, you lose direct control over what is said or done. Real influence comes from catalyzing trends and ideologies happening in the broader culture. Each competitor has its own solar system. Third, gravity is ubiquitous.

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Doubling a $400,000 Revenue Model With Business Trainer Blair Enns: Podcast #22

Consulting Success

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. There’s an eBook. Thank you, Michael. We hire people.

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Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

Ron and his partners at Navalent help companies that are in pursuit of a substantial transformational change, whether it be strategic formulation, organizational design, cultural shifts, or executive leadership behaviors. Or “Can you come and speak at my sales meeting?” Our relationships usually span multiple years.

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Thirty years of projects

Seth Godin Blog

Lucky for me, the world cooperated and our entire culture shifted from one based on long-term affilitations (you know, ''jobs'') to projects. Using the 80/20 rule as a guide, I realized that the top 30 titles probably accounted for more than 95% of their sales. But projects, one after the other, mark my career.