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A Refresher on Marketing ROI

Harvard Business

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Comparing marketing efficiency with competitors. Juan Díaz-Faes for HBR.

ROI 28
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Pay your team right: A comprehensive guide to compensation

Asamby Consulting

The effect of baby boomers retiring, for some industries accelerated by COVID-19 has led to a dramatic shift in the employment market. Next to effective recruiting, getting compensation right is one of the most important tools to position your company well in the market. Finance: Think about ROI and Cashflow.

ROI 40
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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

Retail 44
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6 Digital Strategies, and Why Some Work Better than Others

Harvard Business

Digital technology has been roiling markets and disrupting companies for more than two decades, but despite that lengthy history, incumbents are still struggling to enact and deliver on digital transformations. Insight Center. Crossing the Digital Divide. Sponsored by DXC Technology. How the best companies get up to speed.

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Consultant Ninja: Dipping my toe in the health care debate.

Consultant Ninja

They also happen to be expensive, not because some greedy fat cat is out there, but because that high price justifies the ROI for the R&D in that product in the first place. No need to worry about supply side; a free market consisting of only young, healthy, rich people basically runs itself. July 27, 2009 at 11:21 PM. Hammerspace.

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Putting Humans at the Center of Health Care Innovation

Harvard Business

While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term.

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Pros and Cons of Professional Employer Organizations (PEOs) Why a “Virtual PEO” May be the Better Option

Emerson Consulting Group

The primary rationale for retaining a PEO – at least according to the marketing of the PEO itself – is that by bundling multiple employers together it is possible to leverage efficiencies of scale. That 20% and the size of the cost spread justify shopping the market, as illustrated by the story above. The ROI Comparison Rationale.