Remove Comparison Remove Efficiency Remove Marketing Remove ROI
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A Refresher on Marketing ROI

Harvard Business

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Comparing marketing efficiency with competitors. Juan Díaz-Faes for HBR.

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6 Digital Strategies, and Why Some Work Better than Others

Harvard Business

Digital technology has been roiling markets and disrupting companies for more than two decades, but despite that lengthy history, incumbents are still struggling to enact and deliver on digital transformations. Insight Center. Crossing the Digital Divide. Sponsored by DXC Technology. How the best companies get up to speed.

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Consultant Ninja: Dipping my toe in the health care debate.

Consultant Ninja

I fail to see the logic that the government will be more efficient at building operational structures than the private sector. They also happen to be expensive, not because some greedy fat cat is out there, but because that high price justifies the ROI for the R&D in that product in the first place. Posted by Consultant Ninja.

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Pros and Cons of Professional Employer Organizations (PEOs) Why a “Virtual PEO” May be the Better Option

Emerson Consulting Group

A larger employer might feel that the PEO would be more efficient than hiring a sufficiently experienced HR manager. The primary rationale for retaining a PEO – at least according to the marketing of the PEO itself – is that by bundling multiple employers together it is possible to leverage efficiencies of scale.