Cash Flow Comparison Marketing ROI 
Harvard Business
JULY 25, 2017
Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Comparing marketing efficiency with competitors. Juan Díaz-Faes for HBR.
Emerson Consulting Group
NOVEMBER 6, 2020
The primary rationale for retaining a PEO – at least according to the marketing of the PEO itself – is that by bundling multiple employers together it is possible to leverage efficiencies of scale. That 20% and the size of the cost spread justify shopping the market, as illustrated by the story above. The ROI Comparison Rationale.
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