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Data Can Do for Change Management What It Did for Marketing

Harvard Business

Take the MIT Media Lab’s experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Combining this with data on average spend per shopper enabled them to estimate a retailer’s sales , even before the company had recorded it themselves.

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Change Management Is Becoming Increasingly Data-Driven. Companies Aren’t Ready

Harvard Business

Data science is becoming a reality for change management, and although it may not have arrived yet, it is time for organizations to get ready. The companies best positioned to change in the next decade will be the ones that set themselves up well now, by collecting the right kind of data and investing in their analytics capacity.

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How B2B Sellers Are Offering Personalization at Scale

Harvard Business

These “have it your way” consumer experiences have changed the way the business world thinks about sales. They want to be approached with relevant offers at the right moments, not when it’s convenient for a sales rep. They have little to no patience for ill-timed, generic pitches. Better understanding.

B2B 28
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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

Coca-Cola recently reshuffled its leadership team to focus on growth, innovation, and digital. Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. This shift gives CPGs an opportunity to gain rich insight into the tastes and habits that drive their sales.

Media 53
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The Challenges GM Is Facing, and the Reasoning Behind Its Plant Closures

Harvard Business

General Motor’s announcement that it plans to idle five North American factories and cut 14,000 jobs has sparked much discussion in the media and outrage in Washington. Car sales in the U.S. But car sales are now probably past a cyclical peak, not only in the U.S. Alistair Berg/Getty Images. government.

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Towers Watson Consulting Interviews and Culture

Management Consulted

A total of 8 Managing Directors over various regions and issue areas help him lead the widely respected firm. The practice areas at Towers Watson reflect the operational nature of consulting projects at the firm: Communication and Change Management. Corporate Risk Management and Risk Financing. Talent Management.

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Gaining Clarity in What You Care About Most Deeply in Your OD Work

Consulting and Organizational Management

The profession has become filled with niche players……executive coaching, team building, process improvement, change management, etc. Crisis Management. Free Management Library Blogs. Leadership. Marketing and Social Media. Project Management. Quality Management. Customer Service. Facilitation.