Marketing Mix Modeling MMM (Part 2 of 3)
Tom Spencer
AUGUST 22, 2020
Industry data: What are the trends in the specific industry? Product category data: What are the trends in the specific product category? What are the trends by brand? Retail depletions: It’s essential to have a clean measure of sales to end-users, undistorted by fluctuations in inventories. What is the rate of growth?
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