Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Meeting Ed Yu. Aliyah liked Molly and respected her work. “No problem,” she said.

Case Study 38

Case Study Case Studies Study Case Interview 38

Harvard Business

DECEMBER 2, 2016

“Help your boss understand your perspective and the trade-offs involved,” as they relate to your ability to be productive. Case Study #1: Understand your boss’s priorities and adapt to her preferred communication style. Lucy also held a face-to-face meeting with Whitney and the rest of the team.

How To 28

How To Case Study Case Studies Management 28

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Case studies. Selling productized consulting. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. List posting.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

NOVEMBER 13, 2017

Young & Free is a spokesperson-driven program that gives a young person the tools to create content and build awareness of a region’s credit union, its products and its services. It’s a Money Thing provides credit unions with a library of financial literacy content that enables them to supercharge their education efforts.

Consulting 121

Consulting Education Tools Financial 121

Tsavo Neal

APRIL 27, 2017

Would you go and meet a prospective client wearing basketball shorts and sandles? A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Source: Small Business B2B Call to Action Study. SOURCE: Social Talent. Source: Media Post.

B2B 60

B2B Marketing Consulting Advertising 60

1 to 1

MAY 7, 2013

Meet the Editors. Webinars & White Papers. Webinars & White Papers. White Papers. 1to1 Case in Point. In many cases, such as the example of the husband chair, its about anticipating a customers needs and simply doing the right thing. Webinars & White Papers. White Papers.

Media 51

Media Airlines Case Interview Trends 51