Harvard Business

FEBRUARY 28, 2018

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Meeting Ed Yu. He also asked about the new subscription program, referencing a recent white paper on trends in subscription business models.

Case Study 38

Case Study Case Studies Study Case Interview 38

Rod Burkert

MAY 1, 2019

Speaking to 1-to-many audiences like these falls between the extremes of 1-to-1 meetings and 1-to-masses social media, except it is both efficient and effective. Efficient because you could be “meeting” with anywhere from 5 to 500 people at the same time. 6 – Offer one or two case studies. Download your white paper?

Industry 40

Industry Efficiency Case Study Case Studies 40

Harvard Business

DECEMBER 2, 2016

Case Study #1: Understand your boss’s priorities and adapt to her preferred communication style. Lucy also held a face-to-face meeting with Whitney and the rest of the team. She signed up for PR newsletters, downloaded white papers, and researched the PR strategies of other software companies.

How To 28

How To Case Study Case Studies Management 28

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Case studies. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication. Guest posting.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

Would you go and meet a prospective client wearing basketball shorts and sandles? A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Source: Small Business B2B Call to Action Study. SOURCE: Social Talent. Source: Media Post.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

NOVEMBER 13, 2017

We believe the multi-mode communication methods such as video, testimonials, segmented solution sections, and case studies help prospective clients learn about APO to make the decision to hire us easier. Describing our services can be a bit complex; so we rely on our website to help tell our story.

Consulting 121

Consulting Education Tools Financial 121

1 to 1

MAY 7, 2013

Meet the Editors. Webinars & White Papers. Webinars & White Papers. White Papers. 1to1 Case in Point. In many cases, such as the example of the husband chair, its about anticipating a customers needs and simply doing the right thing. Webinars & White Papers. White Papers.

Media 51

Media Airlines Case Interview Trends 51