Harvard Business

NOVEMBER 22, 2018

Consider one instructive case study. I recently immersed myself in the customer-service transformation of Mercedes-Benz USA , the sales-and-service arm of the German automaker. There was one dealer who’d closed a sale and noticed from the documents that it was the customer’s birthday.

Company 45

Company Case Study Case Studies Sales 45

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. ” I started writing content or thought leadership.

Consulting 121

Consulting Productivity Advertising Training 121

Harvard Business

MAY 31, 2016

Case study #1: Find out exactly why. ” Case study #2: Address concerns if you can. “The net of it was [that] he was very happy with the leadership we were providing, his compensation, and intellectual stimulation. The only issue for him was the frequency and distance of travel,” Ronald explains.

Case Interview 28

Case Interview Case Study Case Studies Travel 28

Tsavo Neal

JANUARY 25, 2018

Case studies. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Hosting your own web conference. Resources page.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” They come for the content or the service, like booking air travel. Thought-leadership and demonstrating expertise are how you build trust and attract new clients.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

DECEMBER 22, 2016

Obama nominated Robert McDonald , an Army veteran and experienced executive who had honed his leadership skills during a 33-year career at Proctor and Gamble, to attempt the difficult turnaround. billion, its budget in 2015 was slightly higher than the total gross sales of General Motors. Could the organization turn itself around?

Culture 28

Culture Leadership Resources Healthcare 28