Case Study: When You Have to Choose Between Core and New Customers
Harvard Business
JUNE 26, 2017
Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. It was clear from the size of his bicep that he was serious about training. It was the Monday morning after the Phoenix race. “Toby, 11.”
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