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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. PM Images/Getty Images. That was actually an average of a dozen analyst reports.

Sales 37
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Where Predictive Analytics Is Having the Biggest Impact

Harvard Business

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Our goal in this article is to offer specific, real-world case studies to show how big data has provided value for companies that have worked with Microsoft’s analytics teams.

Data 42
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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Investment in AI is growing and is increasingly coming from organizations outside the tech space.

Survey 35
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Case studies. ROI calculator. This is an efficient way to re-purpose your content and create more value out of what you’ve already produced. Your content, case studies, and resources on your website will rise in search rankings, making it easier for your prospects to find your website. Case Studies.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

81% of management consulting firms list attracting & developing new business as their #1 challenge. A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Email marketing has an average ROI of 3800%. Source: Usability Geek.

B2B 60