Harvard Business

AUGUST 28, 2017

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Investment in AI is growing and is increasingly coming from organizations outside the tech space.

Survey 41

Survey Tools Industry Automotive 41

Harvard Business

DECEMBER 20, 2018

Later in the sales cycle, marketing works with sales to create materials that can be customized to client objectives and case studies, instead of the generic collateral sales teams often see as low value. Implement your CRM with that in mind and you’ll be pleased with your ROI. It’s sales management.

Sales 44

Sales Metrics How To Tools 44

Tsavo Neal

JANUARY 25, 2018

Case studies. ROI calculator. This is an efficient way to re-purpose your content and create more value out of what you’ve already produced. Your content, case studies, and resources on your website will rise in search rankings, making it easier for your prospects to find your website. Case Studies.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Blogging and content marketing is one of the most efficient ways for consultants to generate more leads. Email marketing has an average ROI of 3800%. Source: Usability Geek.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

MAY 25, 2016

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Our goal in this article is to offer specific, real-world case studies to show how big data has provided value for companies that have worked with Microsoft’s analytics teams.

Data 49

Data Advertising Operations Case Study 49