The Fearless Marketer
MARCH 26, 2018
In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. A clear marketing advantage. In most cases, a professional services guarantee doesn’t offer money back, but promises you’ll produce a certain result within an agreed-upon time period. Cheers, Robert.
Martinka Consulting
OCTOBER 27, 2017
One of my roles was being on the team interviewing the critical (and very expensive) ESOP advisors. In every case the answer was, “the valuation.” A well-run company rated a 5 out of six (a 20% ROI) is now an 8.33 (same rating percentage but now a 12% ROI).
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Harvard Business
SEPTEMBER 24, 2018
A case in point is WeWork, the provider of coworking spaces, which has grown its enterprise customer base in the last year by 370%. But our research and reporting show this isn’t the case. We’ve separately toured and interviewed principals in more than a dozen corporate coworking spaces in the U.S.,
Consulting Matters
MARCH 27, 2018
Interview Transcript: Betsy Jordyn: Well hello there everybody it's Betsy Jordyn of the Consultants Institute, and I am so excited to finally be interviewing Michael Zipursky of Consulting Success. To win a client, it's not about just doing some random marketing online. So Michael and I met how many years ago was it, Michael?
Tsavo Neal
JANUARY 25, 2018
All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.
Harvard Business
OCTOBER 9, 2017
But in many cases, professionals face a more ambiguous situation: having an MBA may be considered a selling point, but it’s rarely required for a particular job. Through informational interviews and background research (such as scanning leaders’ LinkedIn profiles), try to get a sense of their educational background.
1 to 1
DECEMBER 13, 2021
Qualitative research methods—such as customer interviews, focus groups, and even ride-a-longs—can help collect insights directly from the customer. Consider adding Voice of Customer (VoC) , analytics , interviews, and polls to your arsenal of feedback tools. There are many ways to begin measuring your CX program.
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