The Fearless Marketer

MARCH 26, 2018

I’m working with a client right now who does high-end sales training. In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. Instead, the home page of his site mentioned general ideas about the value of their sales training. A clear marketing advantage.

ROI 48

ROI Training Training Sales 48

Consulting Matters

MARCH 27, 2018

Interview Transcript: Betsy Jordyn: Well hello there everybody it's Betsy Jordyn of the Consultants Institute, and I am so excited to finally be interviewing Michael Zipursky of Consulting Success. To win a client, it's not about just doing some random marketing online. So Michael and I met how many years ago was it, Michael?

Interviews 206

Interviews Consulting Case Interview Course 206

Harvard Business

OCTOBER 9, 2017

But in many cases, professionals face a more ambiguous situation: having an MBA may be considered a selling point, but it’s rarely required for a particular job. Through informational interviews and background research (such as scanning leaders’ LinkedIn profiles), try to get a sense of their educational background.

Education 28

Education Case Interview Course Finance 28

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68