Harvard Business

SEPTEMBER 24, 2018

A case in point is WeWork, the provider of coworking spaces, which has grown its enterprise customer base in the last year by 370%. But our research and reporting show this isn’t the case. We’ve separately toured and interviewed principals in more than a dozen corporate coworking spaces in the U.S.,

Company 33

Company Case Interview ROI Engineering 33

1 to 1

DECEMBER 13, 2021

Qualitative research methods—such as customer interviews, focus groups, and even ride-a-longs—can help collect insights directly from the customer. In this step, you’ll want to build out the logistics, timeline, objectives, and metrics that will help your organization achieve CX success.

Metrics 26

Metrics Tools Case Interview Strategy 26

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

JUNE 3, 2016

Over the years, online community research has matured from novelty to necessity – an essential tool for marketing professionals. According to the Market Research Society (MRS) , spending on online research increased 15 percent from 2008 to 2012. Measure the ROI. The use of communities has grown steadily as a result.

ROI 28

ROI Recruiting Recruitment Metrics 28