The Ultimate Question 2.0 Book Review
Management Consulted
SEPTEMBER 25, 2016
Our awesome intern Preeti is back to bring you her unbiased review of a very unique book: The Ultimate Question 2.0 – How Net Promoter Companies Thrive in a Customer Driven World , authored by Fred Reichheld (from Bain and Co.). There are other management fads like CRM, Lean, TQM, and ABC that are very productive, popular and good.
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