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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If your data suggests that things are slowing down, acknowledge the trend and carefully consider what action you may need to take. If you are in the B2C space, you may not have personal relationships with your customers. If that is the case, carefully study the data you have with regard to the buying trends of your target customer set.

B2B 76
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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If your data suggests that things are slowing down, acknowledge the trend and carefully consider what action you may need to take. If you are in the B2C space, you may not have personal relationships with your customers. If that is the case, carefully study the data you have with regard to the buying trends of your target customer set.

B2B 52
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5 Biggest Differences Between B2B and B2C Sales Strategies

Tom Spencer

One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Simply put, a B2C sale takes place when your business sells a product or service directly to an end consumer. How B2C and B2B sales strategies differ. Potential leads.

B2C 88
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Consultant Marketing Listen or Lead?

Jerry Fletcher

Those clients tend to be larger and B2C oriented. Whether your clients work in B2B or B2C you can be more effective the more you know. Is it trending up or down? Established Firms Still may include individual front-runners. that got where they are on the corporate ladder by championing a singular opinion. Does it sell?

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Box’s CEO on Pivoting to the Enterprise Market

Harvard Business

But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging. Download this podcast.

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Strengthening Digital Customer Engagement by Creating Buyer Personas

1 to 1

As B2C marketers continue to gain experience engaging with customers in digital channels, a growing number of practitioners are striving to become more adept at segmenting customers by psychographics and demographics as part of their efforts to deliver relevant content, messaging, and experiences for specific target audiences.

B2C 45
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Chief Customer Officers Must Orchestrate Experiences

1 to 1

Over the past seven years, Forrester has observed the trend of companies putting in place a senior executive responsible for leading customer experience efforts across a business unit or an entire company.

B2C 52