article thumbnail

B2B sales will never be the same

1 to 1

Keywords and trends, customer sentiment, and process analysis can help improve sales engagements and improve future interactions on the phone or through digital channels. Move the ROI needle with human experts While technology has its merits, it will not solve sales challenges on its own.

B2B 29
article thumbnail

To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

While business-to-consumer (B2C) firms in industries like fashion, beauty, toys, and consumer electronics have traditionally spent the most on influencer marketing, collaborating with a variety of different influencers across multiple campaigns, B2B firms are also increasingly turning to local influencers to engage their target customers.

B2B 29