Tom Spencer
SEPTEMBER 5, 2020
It also means being able to correctly classify your market. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Simply put, a B2C sale takes place when your business sells a product or service directly to an end consumer.
Jerry Fletcher
JUNE 27, 2020
Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Is it trending up or down?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Makarios Consulting
AUGUST 3, 2022
If your data suggests that things are slowing down, acknowledge the trend and carefully consider what action you may need to take. If you are in the B2C space, you may not have personal relationships with your customers. If that is the case, carefully study the data you have with regard to the buying trends of your target customer set.
Harvard Business
DECEMBER 5, 2017
Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. Download this podcast.
Makarios Consulting
AUGUST 3, 2022
If your data suggests that things are slowing down, acknowledge the trend and carefully consider what action you may need to take. If you are in the B2C space, you may not have personal relationships with your customers. If that is the case, carefully study the data you have with regard to the buying trends of your target customer set.
1 to 1
MARCH 25, 2014
As B2C marketers continue to gain experience engaging with customers in digital channels, a growing number of practitioners are striving to become more adept at segmenting customers by psychographics and demographics as part of their efforts to deliver relevant content, messaging, and experiences for specific target audiences.
BCG
DECEMBER 15, 2016
Business is solid, with stable revenue in B2B and rising volume in B2C. They’ve spent decades building highly efficient operations and dominant market share. But these are individual trends that will benefit all delivery companies equally; how could they bring on a paradigm shift in the industry as a whole?
Expert insights. Personalized for you.
88 
Let's personalize your content