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5 Biggest Differences Between B2B and B2C Sales Strategies

Tom Spencer

One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Simply put, a B2C sale takes place when your business sells a product or service directly to an end consumer. How B2C and B2B sales strategies differ. Potential leads.

B2C 88
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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If your data suggests that things are slowing down, acknowledge the trend and carefully consider what action you may need to take. If you are in the B2C space, you may not have personal relationships with your customers. If that is the case, carefully study the data you have with regard to the buying trends of your target customer set.

B2B 76
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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If your data suggests that things are slowing down, acknowledge the trend and carefully consider what action you may need to take. If you are in the B2C space, you may not have personal relationships with your customers. If that is the case, carefully study the data you have with regard to the buying trends of your target customer set.

B2B 52
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Consultant Marketing Listen or Lead?

Jerry Fletcher

We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Has the mainstream idea of the customer dictating the marketing of the product impacted on Consulting? Those clients tend to be larger and B2C oriented. Are ancillary products or services wanted? Yes and no.

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Box’s CEO on Pivoting to the Enterprise Market

Harvard Business

But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. He was skeptical about pivoting away from consumers, and it was challenging.

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B2B sales will never be the same

1 to 1

Keywords and trends, customer sentiment, and process analysis can help improve sales engagements and improve future interactions on the phone or through digital channels. TTEC’s sales incubator program included growth services expertise, robust digital products, and experienced at-home inside sales experts.

B2B 29
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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas.

B2B 32