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Stop Treating B2B Customers Like Digital Novices

Harvard Business

MAY 10, 2016

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. If you have a problem with your industrial cement mixer, you usually have only two options: read the manual or call your sales rep. This is seldom a good approach.

B2B 28
B2B B2C Transportation Software 28
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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business

JUNE 12, 2018

To complement the city’s existing transit network, Berlin’s public transportation provider is piloting its own ride-sharing van service through a public-private partnership. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common.

Company 32
Company Real Estate Government Transportation 32
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