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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business

Companies in multiple industries are already altering their approaches in changing urban markets. To complement the city’s existing transit network, Berlin’s public transportation provider is piloting its own ride-sharing van service through a public-private partnership. How Do We Need to Adapt Our Current Offerings?

Company 30
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You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Harvard Business

Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% However, India remains a difficult market for multinational firms to enter. India is a large, fragmented, and heterogeneous market. over the next three years.

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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. Navigating New Zealand’s largest city with Auckland Transport and digital transformation. Real Madrid: winning the hearts and minds of 500 million dedicated fans.

Sports 28