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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business

Companies in multiple industries are already altering their approaches in changing urban markets. Telecom operators often provide the backbone communication networks required to run systems and applications. Digital natives such as Didi and Uber are operating customer-facing mobility platforms in cities around the world.

Company 31
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You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Harvard Business

Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% However, India remains a difficult market for multinational firms to enter. India is a large, fragmented, and heterogeneous market. Step 2: Measure operating environment.

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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. Navigating New Zealand’s largest city with Auckland Transport and digital transformation. Real Madrid: winning the hearts and minds of 500 million dedicated fans.

Sports 28