Jerry Fletcher
JUNE 27, 2020
Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.
Harmonious Workplaces
DECEMBER 27, 2023
Lynn, her associate Falguni Shah, and their team use a proprietary methodology of interviews and skill assessment tools to gain in-depth insights about candidates and their fit for job openings. Brenda helped to place me in a digital marketing position. This formative experience led to a long career in digital marketing.
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Tom Spencer
NOVEMBER 19, 2021
Business development consultants can work with both B2B and B2C businesses, and provide a wide range of services including data analytics over operations and financials, business design , marketing strategies, digital innovation, business model design , and organisational systems.
1 to 1
MAY 6, 2014
A few years ago while attending Dreamforce, I had a few meetings with executives from marketing automation companies who shared different approaches to engaging with B2B customers and prospects. These included tools aimed at gathering and acting on social information that might generated by a target customer or an active account (e.g.
1 to 1
SEPTEMBER 5, 2017
These powerful and insightful tools are being applied in unique ways to meet needs throughout the customer lifecycle. And the recent Leadscon 2017 “Connect to Convert” conference in New York bustled with innovative ideas about how to use AI and bots in B2C and B2B marketing. Finding the right AI for the job Design that Speaks!
1 to 1
AUGUST 30, 2021
Today’s sellers need deeper, faster, more personalized data and insight, as well as the right tools to foster engagement and relationship building. As the space evolves, automation, AI, and advanced analytics tools are helping companies drive better engagement, higher revenues, and lower defection from their customer success activities.
Harvard Business
JANUARY 19, 2018
B2C firms have been the leaders in customer analytics initiatives. E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. B2B companies need to know, for example, how many companies exist in a given market space.
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