Harvard Business

DECEMBER 5, 2017

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. Download this podcast.

Enterprise 28

Enterprise B2C B2B Marketing 28

BCG

DECEMBER 15, 2016

What a comedown from the giant enterprise you remember only a decade ago. Business is solid, with stable revenue in B2B and rising volume in B2C. They’ve spent decades building highly efficient operations and dominant market share. You shake your head and wonder, What happened to my industry?

Industry 40

Industry B2C B2B Efficiency 40

Harvard Business

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. B2B companies need to know, for example, how many companies exist in a given market space.

B2B 28

B2B B2C Sales Data 28

1 to 1

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. Sales engagement According to Forrester, sales engagement (SE) platforms “help sales, marketing, and post-sales personnel manage their omnichannel touchpoints at all stages of the buy cycle.”

B2B 29

B2B Sales ROI B2C 29

Harvard Business

FEBRUARY 5, 2018

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. I’ve seen this first-hand in my work helping companies define or re-define their core values.

Ethics 43

Ethics B2C B2B Company 43

Harvard Business

APRIL 29, 2016

applications pushed technology to address B2B market requirements. Enterprise IoT buyers seldom require great design, because most often the buyer is not the product’s end user. However, as the application of IoT expands to a broader range of commercial opportunities, enterprise B2B applications have become B2B2C.

B2B 28

B2B Productivity B2C Enterprise 28

Harvard Business

JUNE 20, 2018

There are two contemporary strategic imperatives, among others, that many executives are grappling with: (1) competing in emerging markets and (2) partnering with startups to gain exposure to novel ideas and opportunities. Such considerations seem less pertinent in a market like India where nationally mandated focus areas are less engrained.

Case Interview 29

Case Interview Company Government Policies 29