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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

Retained search firms and recruiters play a crucial role in attracting and retaining human capital in organizations across cultures (Allen & Vardaman, 2017). Without a recruitment firm’s assistance, a company’s internal staff must handle these tasks, which can detract from their core responsibilities and reduce overall productivity.

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What It Takes to Become a Great Product Manager

Harvard Business

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Aron Vellekoop Len/Getty Images. Core Competencies.

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You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Harvard Business

Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% Cultural variations are important. These cultural differences have a significant impact on multinationals’ talent and organizational decisions. Linda Coussement/eyeem/Getty Images.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas. For example, consider Dez Blanchfield , whom I interviewed.

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The Most Successful Brands Focus on Users — Not Buyers

Harvard Business

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. The whole focus is getting you to buy the product with samples and professional makeovers. Vail Resorts remade their entire marketing strategy with a program called EpicMix.

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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. Fandom begins when customers find others who share the same interests and engagement with the product or brand. ” Read More from Microsoft. This isn’t always easy.

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The Social Cost of Bad Online Marketing

Harvard Business

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Smart marketers will anticipate that strategy by asking one simple question, starting now: how can our marketing effort make the Internet better , instead of worse?