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AUGUST 30, 2021

In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. B2B sellers understand they need to change yet face challenges to creating successful digital-first sales experiences.

B2B 29

B2B Sales ROI B2C 29

Wakeman Consulting Group: Dave's Blog

JUNE 12, 2023

I’m doing a special webinar on Thursday, June 15 at 1 PM Eastern focused on helping folks in professional services do a better job with their brands. As a preview, I wanted to share some of the ideas that you’ll pick up in next week’s FREE webinar. Brand Management comes down to 3 questions: Who is your target?

Management 40

Management Marketing Research Strategy 40

The Fearless Marketer

JANUARY 13, 2020

Well, not if you’re a B2B Professional. The purpose of B2B marketing is to get meetings with prospective clients. Let’s say you’re a manager who’s looking for somebody to help their team work more productively and creatively. And if they find somebody who knows someone like that, the manager asks them a bunch of questions.

Meeting 62

Meeting B2B Productivity Marketing 62

Harvard Business

SEPTEMBER 12, 2016

Decision making at big B2B companies is often skewed by anecdote and myth: A worried report from the most vocal salesperson about a competitor’s latest move; a customer complaint that happened to be fielded by a senior executive. Anecdotes gain that stature because managers often lack timely, reliable information.

B2B 28

B2B Sales Data Automotive 28

The Fearless Marketer

JANUARY 20, 2020

They are for B2B professionals who are looking for more effective ways to attract their ideal clients. One thing that has always worked for me is giving talks and webinars on my topic: Get More Meetings – Land More Clients. You offer consulting services to HR managers. M – OK, great! Here are a few examples: 1.

Meeting 62

Meeting B2B Case Interview Resources 62

The Fearless Marketer

OCTOBER 1, 2018

They are typically titles (Patent Attorney, Management Consultant, Personal Chef) or labels of what people do (tax preparation specialist, training in communication skills). Instead, you want something like John Nemo’s: “I Show B2B Sales Professionals, Business Coaches and Consultants How To Generate Leads + Add Clients using LinkedIn”. __.

Marketing 54

Marketing B2B Media Course 54

Harvard Business

SEPTEMBER 25, 2018

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. A New Type of Local Partner. The rise of social media has created a new type of local partner: local digital influencers.

B2B 35

B2B Education Media B2C 35