article thumbnail

LSA Global Delivers Sales Leadership Workshop for an Industrial Technology Company

LSA Global

How to Manage Sales Teams to Greater Accountability Ensure all sales team members are accountable for high performance sales metrics and understand the “why” behind how their success is measured, monitored, and rewarded. Learn more about getting aligned.

Sales 36
article thumbnail

LSA Global Delivers Sales Manager Training for Integrated Technology Company

LSA Global

The wanted key sales managers and sales leaders to better lead, manage, and coach their sales teams to win bigger B2B client deals faster as they face increased competition and pricing pressure. The leadership workshops were customized to align with the current business sales training workshops being rolled out across the globe.

Sales 36
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

And sales leadership simulation assessment data tells us that too many sales leaders struggle with the ability to select strategic sales priorities that add significant value and create a competitive advantage. Understand Your Market Landscape Knowing your marketplace matters.

Sales 36
article thumbnail

What Creativity in Marketing Looks Like Today

Harvard Business

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The metrics also changed. The leadership team conducts a weekly evaluation to assess, “Is what we’re doing working?” The results? Invest in the end-to-end experience.

article thumbnail

What It Takes to Become a Great Product Manager

Harvard Business

Defining and tracking success metrics. Eriksson, Banfield and Walkingshaw ’s book Product Leadership has a section that has a lot more detail on this topic). There are of course many other factors to consider for any role such as the type of product you are building (B2B, B2C, industry, etc.), Pricing and revenue modeling.

article thumbnail

How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business

ADP, a leading provider of payroll capabilities, allows customers to use its DataCloud tool to compare themselves to other firms not only how much employees are paid, but also metrics like their average job tenure, attrition rates, how much they invest in retirement accounts, and at what age they retire.

article thumbnail

4 Ways to Improve Your Content Marketing

Harvard Business

With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.