B2B Case Studies Leadership Metrics 
Harvard Business
APRIL 19, 2018
With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.
Tsavo Neal
JANUARY 25, 2018
Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Case studies. –Cal Friesen, Thought Leadership Resources. Consulting lead generation isn’t easy, especially when done online. Resources page.
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