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The Role of Instructional Design in Creating Effective Sales Enablement Programs

Clarity Consultants

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. This makes a sales enablement program a vital tool when running a business. What is the Purpose and Goal of a Sales Enablement Program? That’s why a sales enablement program is essential.

Sales 62
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Are Your Sales Presentations Missing the Mark?

LSA Global

Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. Yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making sales presentations.

Sales 36
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Simon-Kucher & Partners Interviews & Culture

Management Consulted

SIMON-KUCHER & PARTNERS INTERVIEWS & CULTURE. Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. B2B Services. Just be sure to keep this in mind as you apply and go through the interview process. .

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When Sales and Marketing Aren’t Aligned, Both Suffer

Harvard Business

A Fortune 250 B2B company spent a quarter of a million dollars trying to solve the wrong problem. A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. Over 150 B2B salespeople were involved in the research. This company isn’t alone.

Sales 28
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Getting Buyer’s Journey Mapping Back On Track

Prudent Pedal

Well-intentioned as it was, the result of all this “content” is confusion, indecision, exasperation, and, ironically, a slower sales cycle. According to the Corporate Executive Board (CEB), the number of people involved in B2B solution purchases has climbed from an average of 5.4 two years ago to 6.8 step into the shoes of your client.

B2B 52
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It’s 10 AM. Do You Know What Your Sales Reps Are Doing?

Harvard Business

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Refining Sales Team Structure and Roles. At the highest level, Workplace Analytics can provide a factual foundation for decisions on sales structure and roles.

Sales 37
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Nail Your Marketing Message in Your LinkedIn Profile

The Fearless Marketer

They are typically titles (Patent Attorney, Management Consultant, Personal Chef) or labels of what people do (tax preparation specialist, training in communication skills). Instead, you want something like John Nemo’s: “I Show B2B Sales Professionals, Business Coaches and Consultants How To Generate Leads + Add Clients using LinkedIn”. __.