B2B Case Interview Productivity Training 
Consulting Matters
AUGUST 12, 2020
How to frame my products and services in such a way that they will be irresistible to executive clients?". If so, you're gonna love today's training on how to design consulting offers.that convert. I also want to talk about the difference between B2C offers and B2B offers. That is a B2B consulting business.
Harvard Business
DECEMBER 13, 2017
Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Aron Vellekoop Len/Getty Images. Core Competencies.
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Prudent Pedal
JANUARY 21, 2020
Buyer’s journey mapping has grown in importance for professional services firms as more firm solutions have become productized. According to the Corporate Executive Board (CEB), the number of people involved in B2B solution purchases has climbed from an average of 5.4 Once again, I’ve overstated my case.
Management Consulted
OCTOBER 3, 2012
The prize for best answer was a FREE Consulting Case Bank and The Consulting Bible 3rd edition – a HUGE giveaway – so we weren’t surprised when we heard from so many of you. As we were looking through your responses, we realized you were answering as if you were in an interview – and that’s smart.
Harvard Business
JUNE 1, 2018
A Fortune 250 B2B company spent a quarter of a million dollars trying to solve the wrong problem. A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. Over 150 B2B salespeople were involved in the research.
Harvard Business
MARCH 10, 2017
By seeing exactly where and how people spend their time — rather than relying on recollections, anecdotes, or assumptions — executives have a solid basis for taking actions that will raise productivity. Consider the case of a company selling basic supplies to businesses. Related Video. The 8 Types of Salespeople.
Tsavo Neal
JANUARY 25, 2018
Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Interview an expert. Interviewing a potential client. Case studies. Selling productized consulting. Interview an Expert. Video presentations.
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