Harvard Business

AUGUST 10, 2018

Mainstream software companies are beginning to hold “ data mirrors ” up to their customers, allowing scoring and benchmarking of their customers’ strategies. One of its business units, Fieldglass, provides insights and benchmarks to customers on external workforce management.

Benchmarking 28

Benchmarking Software B2B Comparison 28

Harvard Business

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 28

B2B Chemicals Engineering Data 28

Harvard Business

APRIL 19, 2018

But as Churchill reportedly said after Gallipoli , “However beautiful the strategy, you must occasionally look at the results.” Buyers, especially B2B buyers, want to know what others are doing with your product, not what they might do to improve productivity or other outcomes.

Marketing 32

Marketing Case Study Case Studies Sales 32

Harvard Business

NOVEMBER 23, 2018

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps. Almost all B2B companies could do better on pricing. Raise the game in pricing.

Sales 31

Sales B2B Tools Software 31

Advertiser: ZoomInfo

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. Database benchmarks for education and resource prioritization.

Report

Epicflow

JANUARY 12, 2024

The attendees will learn about developing sustainable strategies for business growth, elevating their brands, generating leads, and building strong networks. CyberTechGlobal April, 8-10, Tel Aviv, Israel CyberTech is the cyber industry’s most prominent B2B networking platform.

Industry 52

Industry Automotive Pharmaceuticals Management 52