Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance
Harvard Business
MARCH 21, 2018
If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. It’s still too early to tell whether this targeted initiative will translate into increased sales. Topic Images Inc./Getty Getty Images. Under Armour, Inc. offers a good example.
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