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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. It’s still too early to tell whether this targeted initiative will translate into increased sales. Topic Images Inc./Getty Getty Images. Under Armour, Inc. offers a good example.

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The Benefits of Hiring Your Best Customers

Harvard Business

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. That’s why it’s imperative to ensure your strategy deeply resonates with your organizational culture. With superconsumers, this is actually straightforward. Unlocking Energy.

Energy 28
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BTS Group Interviews and Culture

Management Consulted

BTS GROUP INTERVIEWS AND CULTURE. A strategy execution and implementation firm based in Sweden, today the firm counts 59 of the U.S. BTS Group specializes in digital technology, leadership development, sales training, and assessments. Marketing & Sales. BTS GROUP CULTURE. BTS GROUP KEY STATS. Business Acumen.

Groups 100
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A Tool to Map Your Next Digital Initiative

Harvard Business

In the apparel industry, the benchmark for inventory accuracy is somewhere between 60% and 70%. The expected benefits included improved working capital, an uplift in sales, reduced buying volumes, and a reduction in the backroom inventory at each store. Consider an IT investment that one European retailer was pondering.

Tools 28
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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82