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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

Recognizing that its long history of making French yogurt could be turned into a market advantage, it embraced a traditional French method in which yogurt is cultured and sold in small individual glass pots. ” It is also something both Yoplait and its customers can take pride in. Under Armour, Inc. offers a good example.

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Companies Are Working with Consumers to Reduce Waste

Harvard Business

Some retailers and manufacturers—in the apparel, footwear, and electronics industries—have launched programs to make their customers interested in preserving their products and preventing things that still have value from going to the landfill. Build a culture of collective values with customers.

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BTS Group Interviews and Culture

Management Consulted

BTS GROUP INTERVIEWS AND CULTURE. BTS GROUP CULTURE. The culture at BTS Group is described by employees as fun, tight-knit, and quirky. This core value has definitely permeated the entire firm culture. This setup has enabled BTS Group to create a collegial and familial culture. Marketing & Sales. Manufacturing.

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The Benefits of Hiring Your Best Customers

Harvard Business

That’s why it’s imperative to ensure your strategy deeply resonates with your organizational culture. If there are superconsumers in your midst, and if they’re encouraged to speak their minds, they will inject your culture with extra doses of energy, empathy, and creativity. Unlocking Energy.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies. 4: Build Capabilities for the Future.

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