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Customer intent is a treasure trove of actionable data hiding in plain sight

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“Oftentimes, the user experience developed by a company for its customers overlooks critical components of the underlying intents the customer wants resolved through their customer experience (CX),” says Ravi Bharadwaj, executive director of corporate strategy at TTEC. “By

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A Refresher on Discovery-Driven Planning

Harvard Business

” Step 2: Do benchmarking. Here you “benchmark the key revenue and cost metrics in your business against the market and against firms offering the most-comparable products.” One of the growth vectors they identified was moving into the production of high-end apparel that would be sold in department stores.

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A Tool to Map Your Next Digital Initiative

Harvard Business

In the apparel industry, the benchmark for inventory accuracy is somewhere between 60% and 70%. Consider an IT investment that one European retailer was pondering. However, the implications of inaccuracy are significant.

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