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Customer intent is a treasure trove of actionable data hiding in plain sight

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“Oftentimes, the user experience developed by a company for its customers overlooks critical components of the underlying intents the customer wants resolved through their customer experience (CX),” says Ravi Bharadwaj, executive director of corporate strategy at TTEC. “By

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A Tool to Map Your Next Digital Initiative

Harvard Business

Examples include defining and agreeing on new work practices, creating a blueprint for business processes, agreeing on changes to job roles and responsibilities, establishing new performance-management systems, training in new business skills as well as the more obvious training and education in using the new system, and so on.

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