Remove Apparel Remove Benchmarking Remove Productivity Remove Strategy
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Customer intent is a treasure trove of actionable data hiding in plain sight

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Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

Data 29
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A Refresher on Discovery-Driven Planning

Harvard Business

Discovery-driven planning offers a lower-risk way to move a product forward in the face of “what is unknown, uncertain, and not yet obvious to the competition” so that firms can “learn as much as possible as cheaply as possible” while pursuing new ventures. ” Step 2: Do benchmarking.

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A Tool to Map Your Next Digital Initiative

Harvard Business

In the apparel industry, the benchmark for inventory accuracy is somewhere between 60% and 70%. To address this problem, this retailer planned to tag products at the item level. Radio Frequency Identification (RFID) would be the key technology used to uniquely identify products.

Tools 28