Airlines Efficiency Marketing Travel 
Tom Spencer
APRIL 1, 2022
Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. per year over the same period.
Harvard Business
MAY 27, 2016
Why is the airline industry so terrible? Instead of getting into a price war or squabbling over a shrinking market, both disruptors and incumbents find new ways to create value. Which brings us back to the airline industry. Finally, they would take over the international air travel market.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Seth Godin Blog
AUGUST 17, 2019
Saving a customer is ten times more efficient than finding a new one. If it costs an airline $1,000 of marketing and route development to acquire a first class business traveler, it’s worth at least $10,000 in customer service to keep one. .” There’s an alternative.
Seth Godin Blog
APRIL 26, 2014
Sometimes this effort leads marketers to spam, to take shortcuts, to lie, all in a self-justified but ultimately doomed and deluded effort to be generous. It’s entirely possible to create buildings or signs or products that are brutally efficient, where no effort is put into grace or style or beauty. A variation on kindness is design.
Seth Godin Blog
OCTOBER 13, 2013
When a good like this (and it might be a service as well) comes to market, it sometimes transcends the value equation and enters a new realm, one of scarcity and social proof. The fact that others believe a good is overpriced is precisely why a certain segment of the market chooses to purchase it. This even works in b2b situations.
Harvard Business
JUNE 12, 2018
The pervasive adoption of mobile devices has driven an explosion of contextual user information, including geolocation data, which has become a valuable resource for marketers. However, a lack of technical skill sets among marketers has made it difficult for them to use this data (when they have access to it) effectively.
Seth Godin Blog
FEBRUARY 28, 2014
American Airlines, our worst possible domestic airline, always does best in routes where travelers don''t have a choice. If you have a system, a point of view and a process for growth, then a market that already exists is your friend, the next place you can grow. Most companies (and non-profits) fear competition.
Expert insights. Personalized for you.
88 
Let's personalize your content