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Product Roadmap Explained

Tom Spencer

In the context of project management, a roadmap can span across multiple timelines for continuous product development. Why do you need a product roadmap? A roadmap is crucial for visualizing a product’s strategy that is aligned with your business goals, while incorporating customer insights for future developments. Product Goal.

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Lead to the future: leadership imperatives for success

Brimstone Consulting

To take advantage of this opportunity place focus on building agility, aligning the organization, operating as a team of teams, and developing your people. Build Agility. While it is easy to say these pivots were a result of agility, it is important to differentiate between “brilliant improvisation” and a repeatable capability.

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

And at Greycroft, a venture capital firm, investor Teddy Citrin has laid out a veritable map for the further disruption of every consumer products category. “Personal experience makes me a more effective marketer.” Help Employees Embrace Agility. Agility is key to success when undertaking digital transformations.

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4 Autopsies of Big Change Management Failures

LSA Global

Yes, the “old fashioned” bookstores all struggle to compete with online book sales but Borders had additional challenges they failed to meet. The third and final nail on the coffin was that they didn’t read their market right – a fatal change management mistake. They were not agile enough. The company failed on multiple fronts.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. Luxury brand Burberry maintains microsites where customers share snapshots of themselves in their own Burberry coats, and streams exclusive fashion shows for younger users of its mobile app. Use the right digital channels.

Retail 28
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What Digital Change Demands of IT Organizations - SPONSOR CONTENT FROM DXC TECHNOLOGY

Harvard Business

There’s no question that legacy IT systems are too slow and rigid for the agility that digital business demands. But they also have changed how they work with each part of the company, allowing them to learn and adapt faster as new opportunities arise and markets change. “The integration layer is critical,” he said.