Tom Spencer

SEPTEMBER 5, 2020

One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Simply put, a B2C sale takes place when your business sells a product or service directly to an end consumer. How B2C and B2B sales strategies differ. Potential leads.

B2C 88

B2C B2B Sales Strategy 88

Tom Spencer

NOVEMBER 3, 2018

Although 82% of B2C and B2B companies use email marketing strategies, only 28% of consumers actually wish to receive promotional emails more often. Since customers are more likely to spend time on an app than a mobile website, e-commerce businesses should develop apps to reach customers and drive sales. Leverage Email.

Sales 60

Sales Media Advertising B2C 60

Harvard Business

FEBRUARY 7, 2018

Respondents were more likely to hear about legacy brands through advertising and traditional media, compared to digital brands which are more often discovered via social media and direct word of mouth. The whole focus is getting you to buy the product with samples and professional makeovers.

Advertising 28

Advertising B2B Survey B2C 28

Harvard Business

JUNE 12, 2018

Real estate developers are integrating automation systems, sensors, and mobility options into their properties. In other cases, smart city projects present opportunities to generate advertising revenue and branding. It used to be that “serving a city” meant selling a product or service directly to city governments.

Company 30

Company Real Estate Government Transportation 30

Harvard Business

APRIL 20, 2016

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. And most of all, get your mind around the fact that you may actually have to pay for content.

Marketing 28

Marketing Media Advertising eBook 28