Tom Spencer

SEPTEMBER 5, 2020

One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Simply put, a B2C sale takes place when your business sells a product or service directly to an end consumer. How B2C and B2B sales strategies differ. Potential leads.

B2C 88

B2C B2B Sales Strategy 88

Tom Spencer

NOVEMBER 3, 2018

Although 82% of B2C and B2B companies use email marketing strategies, only 28% of consumers actually wish to receive promotional emails more often. Since customers are more likely to spend time on an app than a mobile website, e-commerce businesses should develop apps to reach customers and drive sales. Leverage Email.

Sales 60

Sales Media Advertising B2C 60

Harvard Business

FEBRUARY 7, 2018

Respondents were more likely to hear about legacy brands through advertising and traditional media, compared to digital brands which are more often discovered via social media and direct word of mouth. In many organizations, marketing comes after product development. Tesla vs. BMW. Are people actually using the product?

Advertising 28

Advertising B2B Survey B2C 28

Harvard Business

JUNE 12, 2018

Real estate developers are integrating automation systems, sensors, and mobility options into their properties. In other cases, smart city projects present opportunities to generate advertising revenue and branding. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common.

Company 33

Company Real Estate Government Transportation 33

Harvard Business

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead.

Marketing 28

Marketing Media Advertising eBook 28