article thumbnail

Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. How to Justify Investment in Healthcare Branding for Improved ROI.” Idgroup Musings , May 2018, blog.idgroupbranding.com/investment-healthcare-branding-roi. Knowles, Hanna.

article thumbnail

What is Executive Coaching?

Organizational Talent Consulting

link] What is the ROI of Executive Coaching? This article provides insights on what executive coaching is and is not, evidence-based benefits, the coaching process, virtual coaching, what makes an excellent executive coach, and more. If you ask five different people to define coaching, you will likely get five different definitions.

Journal 61
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Decide Which Data Science Projects to Pursue

Harvard Business

In 2018, every organization has a data strategy. In the mediocre strategy, one or two of these projects may even have a clear ROI for the business. Typically, these projects will be some kind of automation for cost savings, or applying machine learning to an existing process to improve its efficiency or performance.

Data 33
article thumbnail

Success with the Internet of Things Requires More Than Chasing the Cool Factor

Harvard Business

Gartner recently estimated that through 2018 “80% of IoT implementations will squander transformational opportunities” and fail to monetize IoT data. But chasing the cool factor can lead to compromised ROI. But if IoT partners focus on the business challenge, they will capture new levels of ROI.

ROI 28
article thumbnail

Pros and Cons of Professional Employer Organizations (PEOs) Why a “Virtual PEO” May be the Better Option

Emerson Consulting Group

For example, the CEO of McBassie & Company reported in 2018 that 750,000 US companies with 3.7 A larger employer might feel that the PEO would be more efficient than hiring a sufficiently experienced HR manager. The ROI Comparison Rationale. 1] Bassi, Laurie (September 2018). As a result, PEOs are widely used.

article thumbnail

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

52% of B2B buyers say the expect half of their purchases to be made online by 2018. Blogging and content marketing is one of the most efficient ways for consultants to generate more leads. Investing in UX (the art of making your website and entire sales process user-focused and easier for them to get what they want) has a huge ROI.

B2B 60